Offering your guest a value for money experience that will keep them coming back can be hard to get right. Hospitality standards have become more competitive than ever with companies, Hotels and B&B’s competing against one another to hold bragging rights over who delivers the best experience for their guests. Many may be led to believe that a guests experience begins when they first walk through the door yet this is not the case. From the initial moment a potential guest enquires about your establishment, either by viewing a webpage or communicating directly, it is your sole responsibility to entice them and make them feel valued from the get go.
Using these tips, you will be able to ensure your guest feels valued from the moment of inquiry, all the way through to check out.
1. First Impressions Count
A competitive but reasonable price will stand out almost immediately to your incoming guest. Anything too much and you may put them off. Anything too little they may question the quality and standards of your establishment. Finding the balance is essential if you want to be able to offer good value for the guests money, whilst also earning a profit.
After looking at the price, guests will want to know what your establishment looks like. Poor quality images or none at all will immediately shelve any possibility of your guests choosing you. A healthy amount of vibrant photos showcasing your establishments look, style and amenities will help your guest imagine they are staying with you. Guests want to see every bit of detail you offer and by providing a vast array of pictures, they can inspect in scrupulous detail their potential place of stay.
“You never have a second chance to make a first impression”
2. Warm Welcome
When a guest has chosen your accommodation as their place of stay, it is now your turn to dedicate your time into ensuring their experience is like no other. Greeting your guest upon arrival with a personal and individual experience will help to set the tone for the rest of the stay. Often decorative features such as flowers can help to brighten up the entrance and make it seem more calm and relaxing. There shouldn’t be any pressure on the guest when they enter your establishment, and by making the reception area as relaxed as possible helps to ease any stress your guest may have.
If greeted poorly, your guest won’t have a pleasant stay. Meaning they are less likely to return in the future and are unlikely to recommend their stay to friends, family and colleagues, resulting in a loss of business.
3. The Comfort Experience
You’ve set the tone for your guests stay, now ensure they remain relaxed by providing a comfortable room with added luxury.
Using our own range of high quality luxurious bedding, you can provide your guest with the perfect night's sleep during their stay. Our 100% cotton 200TC duvet covers provide super smooth and beautifully woven fabric that is aimed to maximise comfort and luxury. With our range of various duvets, ensure your guests stay warm and comfortable, no matter what season of the year.
A luxury bedroom isn’t just needed to make your guests experience the best it can be. The bathroom can be one of the most relaxing places to go during a guests stay. Whether this is to freshen up or to take a relaxing bath/shower, the sanctuary that is the bathroom can make or break a guests experience. Small changes in your establishments bathrooms can elevate the experience of your guest highly. Inclusions of a luxury bath mat or robe can make the guest feel that little bit more special. Lounging around their room with a high quality luxurious bathrobe can only enhance the comfort experience of your guest. Our range of 100% cotton Kimono bathrobes aid to dry quick and be as comfortable as possible.
If there is one product a bathroom can never be short of, it is a towel. Often needed for many things, a soft high quality towel is essential to creating a space perfect for your guest. Our super absorbent 600GSM luxury Royal Egyptian double yarn towels come in a range of colours and fit a variety of styles, perfect for classic, contemporary, modern and boutique hotels and establishments.
High quality luxury items are essential to making the guest feel valued and catered for and adds to the experience of the guest.
4. The Little Things
“It has long been an axiom of mine that the little things are infinitely the most important.”
-Sir Arthur Conan Doyle
Sometimes it’s the little things you do for your guest that are the most important. A guest at any establishment can have a great night's sleep or a warm welcome, but to stand out from the rest and deliver an experience like no other, taking care of the little things and the finer details may be all you need to do.
Additions can be made throughout your establishment to enhance your guests experience. This could range from brightening up your reception area with flowers to having personalized gifts waiting for the guest in their room. Even the simplest of additions can bring a smile to your guests face.
For some ideas on ways to make your guest feel special, check out the list below:
- Luxury biscuits in room
- Luxury toiletries (Shampoo & soap)
- Animal inspired origami towels
- Free confectionary on pillows
- Local information (Maps/Leaflets)
- Deals/offers on next stay
- Flowers in reception/room
- Exceptional service 24/7
5. The Friendly Goodbye
Treating your guest to a personal and comforting experience will keep them coming back for more. Using some of the tips provided, you can ensure your guest leaves your establishment happy and safe in the knowledge that upon their return, they’ll be provided with a luxury and personal experience like no other. When your guest is checking out, be sure to ask how their stay was. This allows you to improve the way you deliver the experience and lets the guest know you are constantly thinking about them and their stay.
If you’ve delivered the perfect experience to your guest, it’s never really a goodbye.