400gsm Institutional / Hotel Towels — 100% Cotton Ring Spun, Fast-Drying
400gsm is our fastest-drying, most commercial-grade towel weight — 100% cotton, ring spun for durability, built for hotels, gyms and Airbnb properties that need towels back in rotation quickly. Face cloths through to bath sheets, tiered pricing from single piece to Box of 9600.
Key Features
- 400gsm — the fastest-drying weight in our range, built for high-turnover laundry
- 100% cotton, ring spun yarn for durability under frequent washing
- Available white, single piece through to Box of 9600 face cloths
- Free UK delivery over £49.95 ex VAT, 3-5 working day service
Laundry turnaround is the whole game at 400gsm. If your dryers are running back-to-back between guest changeovers, or your gym towels need to be back on the shelf same-day, a heavier towel just slows the cycle down without adding much guests actually notice at this end of the market.
400gsm is woven from 100% cotton with a ring spun yarn — that's what keeps it from feeling papery despite being our lightest institutional weight. It dries noticeably faster than 500 or 600gsm because there's simply less fibre holding water, which is exactly the trade-off high-turnover settings want: less absorbency ceiling, more cycles per day.
This is stocked as a genuine institutional workhorse — gyms, hostels, Airbnb turnovers, and hotels running a high-volume laundry contract where speed through the wash-dry cycle matters more than maximum plushness. Not sure which weight suits you? Our guide to what 400–700gsm actually means covers the trade-offs.
Specifications
| Item | Dimensions (Imperial) | Dimensions (Metric) |
|---|---|---|
| Face Cloth | 12" × 12" | 30 × 30cm |
| Hand Towel | 20" × 32" | 50 × 80cm |
| Bath Towel | 27" × 47" | 70 × 120cm |
| Bath Sheet | 35" × 57" | 90 × 145cm |
| Weight | 400gsm |
| Composition | 100% cotton, ring spun |
| Colour | White |
| Wash care | Machine washable |
Care Instructions
Wash with similar colours in warm water, mild detergent, no fabric softener or bleach. Tumble dry on low or air dry.
Why Buy
400gsm is the weight to choose when laundry speed matters more than maximum thickness — gyms, hostels, high-turnover holiday lets. It's still 100% ring spun cotton, so it holds up to frequent washing far better than a cotton rich open-end alternative at the same weight class.
FAQs
What's the difference between this and your 450gsm or 500gsm towels?
400gsm dries fastest and suits the highest-turnover settings. Our 450gsm range and 500gsm ring spun range add more absorbency and a plusher feel, at a slightly longer drying time — the right choice depends on your laundry cycle speed versus how much guests notice towel thickness.
Is 400gsm too thin for a hotel guest room?
Not for budget and mid-market hotels, where fast turnaround matters as much as feel. For premium guest rooms where towel weight is part of the experience, our 500gsm ring spun or 600gsm Royal Egyptian ranges are the better fit.
What sizes and pack quantities do you stock?
Face cloths, hand towels, bath towels and bath sheets, from single piece through to Box of 9600 (face cloths) — see the pack selector above for the full breakdown.
Do you offer next-day delivery for urgent stock top-ups?
Yes — order by 2pm for DPD Next Working Day delivery, or use free delivery on orders over £49.95 with a 3-5 working day service.
Can we set up an account to pay on terms?
Ltd companies can use iwocaPay for up to £30k credit over 30 days or 3 months interest-free — call 01204 653023 to set this up.
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